The GACC Marketing Brief: The best framework we’ve created
I evolved this framework while leading marketing at Asana and we continue to use it with startups we advise. GACC stands for goals, audience, creative/unique take, and channels/distribution.
👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic. Become a paid subscriber to receive an additional newsletter each month, access our archives, post to our job board, use our template library, and attend monthly office hours with Kramer. Marketers spend too much time on busy work. This is a trap we fall into as marketers when we focus on quantity of work instead of impactful work from the start. Enter the GACC (not the nickelodeon slime stuff from the 90s—throwback reference for other “old” millennials). The GACC is our version of a…
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