The ultimate guide to performance marketing | Timothy Davis (Shopify)
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Discover performance marketing tips from Timothy Davis, covering team building, paid ads, AI trends, and more from his experience at Shopify and beyond.
Brought to you by: • BuildBetter—AI for product teams • OneSchema—Import CSV data 10x faster • Eppo—Run reliable, impactful experiments — Timothy Davis has led performance marketing for all of Shopify for the past 2.5 years, and as a consultant has helped companies like Pinterest, LinkedIn, Redfin, and Eventbrite kickstart and scale their performance marketing teams. In every one of those cases, he got them so performant at paid growth that they significantly scale spend and investment in these channels. In our conversation, we cover: • When and how to start investing in performance…
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