flâneur

Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)

lennysnewsletter.com · 833 words · saved by 1 readers

Renew subscription Lenny's Podcast: Product | Career | Growth Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author) 104 1 11 1× 0:00 Current time: 0:00 / Total time: -1:55:07 -1:55:07 0:00 You've noticed a significant shift in how SEO works with the rise of AI answers being integrated into search results. Transparently, I thought this was going to be an apocalypse. 0:08 Up until AI overviews, whoever won on that long form piece of content would get that first click. But now that doesn't exist anymore. 0:16 should people do to be successful in this new paradigm? 0:18 Think of SEO as a product. The product managers are the people that should be thinking about this SEO question because it's a product question. Product people need to think about how do we position this to the user that is not going to find out about this from a social channel, 0:33 that's not going to be attracted by an ad. This is a user that's doing their own self-discovery journey. If you can't answer the

Listen now on Apple, Spotify, and YouTube. Brought to you by: • Pendo—The only all-in-one product experience platform for any type of application • Brave Search—A smarter way to search • OneSchema—Import CSV data 10x faster — Eli Schwartz is a leading SEO consultant and the author of Product-Led SEO. He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their organic visibility at scale. In our conversation, Eli shares: How AI and LLMs are reshaping the SEO landscape Why…

saved by

related reading