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Wealthsimple: one year post-acquisition

performance.dev · 4,306 words · saved by 5 readers

A look behind the scenes at Fey’s first year after being acquired by Wealthsimple, including the engineering and design changes that shaped its journey.

Dennis BrotzkySeptember 3, 2026 It's hard to believe it's already been a year since Wealthsimple acquired Fey. I want to share what the past year has been like as a founder navigating an acquisition, what I've learned along the way, and what the three of us have accomplished so far. This post won't only be about performance, although there is plenty of that as well. The three of us who built Fey have been working together for more than a decade, continuously obsessing over our craft. We often talk about how lucky we were to find each other. But I've always made a point of saying it wasn't…

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