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Finding Published Market Research - Entrepreneurship & Innovation - Research guides at University of Waterloo

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Secondary research involves searching for information that's already been published to help find answers to your questions. Typically, you will do secondary research before you do primary research, because it's less costly and time-consuming. You might need to use a mix of the resources below to do a thorough job in researching your company, idea, or problem space. Research guides by subject Course reserves My library account Book a study room Hours News and events Work for the library Support the library Ask us We want to hear from you. You're viewing the newest version of the Library's website. Please send us your feedback!

Market Research - Entrepreneurship, Innovation, & Commercialization - Research guides at University of Waterloo Skip to Main Content --> University of Waterloo LIBRARIES We want to hear from you! Fill out the Library's User Survey and enter to win. --Site alert--> Search this Guide Search Entrepreneurship, Innovation, & Commercialization: Market Research Get Started Ideation Toggle Dropdown Research for Ideation and Inspiration Research Toggle Dropdown Industry Research Company Research Market Research Customer Validation Toggle Dropdown Gathering Data Market Sizing Commercialization Toggle Dr

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