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What sources should you use for your market research? - INF2325: Launching Information Ventures - Research guides at University of Toronto

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This page provides a selection of secondary market research sources, including: Market research reports Customer or user group data Industry information Competitors and company information Market research reports can help you assess the size and shape of business opportunities, including trends and forecasting. These resources are not considered academic but are rather endorsed within the business community. Companies may be competitors, potential customers, partners or an exit strategy. Search company profiles in the databases and directories below, or jump to information resources for Annual Reports and Regulatory Filings. Can't find what you're looking for? Try the Entrepreneurship Research Guide for more resources and tips. The MaRS Startup Library is another great source of information on commercialization and startups in general, as well as specifically on the ICT (information and communication technologies), clean tech, and health sectors. Want more business resources? Please vi

What sources should you use for your market research? - INF2325: Launching Information Ventures - Research Guides at University of Toronto --> Skip to Main Content Search this Guide Search INF2325: Launching Information Ventures A course guide and workshop materials for market research Workshop basics Who is your market? Toggle Dropdown Exercise 1 What do you need to know about your market? Toggle Dropdown Exercise 2 What sources should you use for your market research? Other sources for market research Exercise 3 What strategies should we use for market research? Toggle Dropdown Exercise 4 Ci

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