Mental Frames to Get Over Entrepreneurial Anxiety and Depression
Would you accept a gamble that offers a 10% chance to win $95 and a 90% chance to lose $5? Would you pay $5 to participate in a lottery that offers a 10% chance to win $100 and a 90% chance to win...
Mental Frames to Get Over Entrepreneurial Anxiety and Depression Thu Aug 31 2017 Would you accept a gamble that offers a 10% chance to win $95 and a 90% chance to lose $5? Would you pay $5 to participate in a lottery that offers a 10% chance to win $100 and a 90% chance to win nothing? Chances are the second proposition sounded more appealing to you. But look again, both these propositions are identical. The second version attracts more positive answers[1] because it's framed as cost whereas the first version is framed as a loss and who wants to lose? This is called "framing effects," how some
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