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What every VC should know about farming | by Jayce Hafner | Medium

jayce-hafner.medium.com · 1,227 words · saved by 1 readers

As a farmer’s daughter, I am shocked by how often farming is misunderstood. When my co-founders and I set out to build FarmRaise — the…

What every VC should know about farming Jayce Hafner 6 min read · Oct 5, 2021 -- Listen Share Press enter or click to view image in full size In the field circa 1999 As a farmer’s daughter, I am shocked by how often farming is misunderstood. When my co-founders and I set out to build FarmRaise — the full-stack financial services platform for agriculture — we were bombarded in pitch meetings with questions like: “You’re a woman. Farmers are mostly male. Will they buy a product from you?” “Farmers are hard to reach! How will you go-to-market?” “Isn’t your market too small?” “Farmers are slow to

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