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Pragmatic environmentalism: Ambrook’s philosophy of building | Ambrook

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Why we’re building financial management software for farms.

Why we’re building financial management software for farms. I. Let me tell you a story. Imagine you’re a cattle rancher in the high plains of Colorado. You rent a small plot of land from a neighbor. You have twenty head of cattle. You tell folks about how you came to Colorado from out East when you were fourteen, working a construction gig with your dad. You fell in love with horses and cattle and the lifestyle of ranching here. You decided to stay. You’re hoping to buy your own land one day, and expand the small herd you have. Maybe you’ll explore regenerative grazing. But to do that, you nee

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