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How to Build a Growth Model

phiture.com · 1,402 words · saved by 1 readers

In this article we’ll set up a very basic growth model and look at some of the important dynamics that you’ll want to capture.

One of the first things a Growth PM should set up is a Growth Model . A Growth Model is a representation of the growth mechanics and growth plan for your product: a model in a spreadsheet that captures how your product acquires and retains users and the dynamics between different channels and platforms. Having a well-tuned growth model for your product is important for several reasons: A growth model can help you forecast how much growth to expect over a certain period of time, based on the information and assumptions you have. Are your growth expectations wild dreams, or not? A good model can

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