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Can We Rely on Our Intuition? | Scientific American

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As the world becomes more complex, making decisions becomes harder. Is it best to depend on careful analysis or to trust your gut? BY LAURA KUTSCH We face decisions all day long. Intuition, some believe, is an ability that can be trained and can play a constructive role in decision-making. Windsor and Wiehahn Getty Images “I go with my gut feelings,” says investor Judith Williams. Sure, you might think, “so do I,”— if the choice is between chocolate and vanilla ice cream. But Williams is dealing with real money in the five and six figures. Williams is one of the lions on the program The Lions’ Den, a German television show akin to Shark Tank. She and other participants invest their own money in business ideas presented by contestants. She is not the only one who trusts her gut. Intuition, it seems, is on a roll: bookstores are full of guides advising us how to heal, eat or invest intuitively. They promise to unleash our inner wisdom and strengths we do not yet know we have. But can we

August 15, 2019 8 min read Add Us On Google Add SciAm Can We Rely on Our Intuition? As the world becomes more complex, making decisions becomes harder. Is it best to depend on careful analysis or to trust your gut? By Laura Kutsch edited by Ricki Rusting We face decisions all day long. Intuition, some believe, is an ability that can be trained and can play a constructive role in decision-making. Windsor and Wiehahn Getty Images "I go with my gut feelings," says investor Judith Williams. Sure, you might think, "so do I,"- if the choice is between chocolate and vanilla ice cream. But Williams is

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