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Intuition Is the Highest Form of Intelligence — Kasanoff.com

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by Bruce Kasanoff This is an expanded version of an article I first published on Forbes; that piece has been read over 1.3 million times. I am a social media ghostwriter for entrepreneurs. Intuition, argues Gerd Gigerenzer, a director at the Max Planck Institute for Human Developm

by Bruce Kasanoff This is an expanded version of an article I first published on Forbes; that piece has been read over 1.3 million times. I am a social media ghostwriter for entrepreneurs. Intuition, argues Gerd Gigerenzer, a director at the Max Planck Institute for Human Development, is less about suddenly "knowing" the right answer and more about instinctively understanding what information is unimportant and can thus be discarded. Gigerenzer, author of the book Gut Feelings: The Intelligence of the Unconscious , says that he is both intuitive and rational. "In my scientific work, I have hun

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