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Tell me about features, not benefits - PostHog

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Features tell, benefits sell. Well, they used to. What are you talking about? Benefits are why someone would use your product. Features are what…

Tell me about features, not benefits James Hawkins Nov 02, 2022 Marketing , Sales & CS , Founders Contents What are you talking about? So, which is better? What we've tried at PostHog Users are as clever as you Features tell, benefits sell. Well, they used to. What are you talking about? Benefits are why someone would use your product. Features are what your product does. An example of selling by benefit is Salesforce: Homepage title tag: Salesforce UK: We Bring Companies and Customers Together Hero image: "Drive growth with magical Customer 360 experiences. See how Salesforce can help you uni

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