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Writing for developers - PostHog

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As a founder, one of the most surprisingly important skills I've realized I have is hitting the front page of Hacker News. Out of five posts that I hoped would get there, four did. Look mom, lots of traffic: I don't claim to be a well-established writer. Amongst other things, I'm inconsistent with publishing and being British means I wrestle with US English. On the flipside, I've spent an embarrassingly large amount of time reading content that engineers find engaging. This is what I have learned thus far. I've created a framework for those also working at developer-focused companies, writing for the same audience as me. You may also what we've learned about dev tool marketing interesting, too. Disclaimer: my company doesn't care about appealing (directly) to CTOs. If you work at Top Down Enterprise Technology Corp, just do the opposite of what I say. Personal theory: humans evolved to care about other humans - it's how we survived as a race through prehistoric times. Companies are mos

Writing for developers James Hawkins May 20, 2021 Marketing , Founders Contents Be human Be concise Pick a side Be engaging Be precise Start As a founder, one of the most surprisingly important skills I've realized I have is hitting the front page of Hacker News . Out of five posts that I hoped would get there, four did. Look mom, lots of traffic: I don't claim to be a well-established writer. Amongst other things, I'm inconsistent with publishing and being British means I wrestle with US English. On the flipside, I've spent an embarrassingly large amount of time reading content that engineers

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