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Social Media in Vietnam - 2023 Stats & Platform Trends - OOSGA

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Vietnam, with a rapidly growing population of almost 100 million, has become a rising star in Southeast Asia. The trend of companies relocating their manufacturing bases from China to neighboring countries, such as Vietnam, has greatly benefited Vietnam’s economy. Vietnam boasts a highly developed internet infrastructure, with a high rate of smartphone adoption, as well as cellular coverage that is on par with that of many high-income countries. In fact, a significant portion of the population – around 73.5% of adults – uses smartphones to access the internet. This figure leads among developing countries. The widespread use of smartphones and robust internet infrastructure in Vietnam have played significant roles in the popularity and growth of social media in the country. Vietnam has not only embraced international platforms like Facebook and Instagram but has also developed its own successful social media apps, such as Zalo and Viber, which are used extensively in Vietnam and through

Social Media in Vietnam - 2023 Stats & Platform Trends - OOSGA Skip to content Menu Social Social Media in Vietnam - 2023 Stats & Platform Trends Last Updated: October 30, 2023 Vietnam Briefing E-Commerce Trends Menu Summary User Demographics Key Drivers Social Media Platforms Facebook Instagram TikTok LinkedIn How is social media in Vietnam? Vietnam, with a rapidly growing population of almost 100 million, has become a rising star in Southeast Asia. The trend of companies relocating their manufacturing bases from China to neighboring countries, such as Vietnam, has greatly benefited Vietnam&#

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