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Vietnam: a podcasting deep-dive

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In the latest of our deep-dives into different East and South East Asian podcast markets, we go to a place where podcasting started early, and where those motorbikes make podcasting difficult to listen to on a journey. Before we can even discuss JKAPAC’s deep-dive, we need to understand what drives podcast as a category. Content creation thrives on creators: the more creators you get on board a platform, the more viewers, or listeners, you will naturally attract. What attracts a creator differs by platform - on Youtube or Tiktok it is more metric driven, where creators produce for the algorithm, and are rewarded for it in views. But for podcasting, where the barrier to enter is so low, a creator usually enters because they were inspired. Serial no doubt attracted a large listener base, but critically, by inspiring a whole swath of true crime podcasters, it kept peole listening to podcasts. These shows, in turn, inspire the next - an entire genre which keeps new podcast listeners listen

Tran Phu Vietnam: a podcasting deep-dive June 6 2023 · Updated Jun 7, 2023 · By Guang Jin YEO · 20.2 minutes to read This article is at least a year old In the latest of our deep-dives into different East and South East Asian podcast markets , we go to a place where podcasting started early, and where those motorbikes make podcasting difficult to listen to on a journey. What drives podcasting? Before we can even discuss JKAPAC's deep-dive, we need to understand what drives podcast as a category. Content creation thrives on creators: the more creators you get on board a pla

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