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Highlights of eCommerce Market in Vietnam in Early 2024

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Despite the impact of inflation and economic recession on the Vietnamese economy, consumers are still willing to spend heavily on essential goods. As a temporary solution, they are turning to online shopping channels as one of the ways to deal with rising prices. In the first two quarters of 2024, the eCommerce market in Vietnam has seen many significant fluctuations with Livestream and Short-video still maintaining their heat as evidenced by the fact that not only TikTok but also the eCommerce giant Shopee is investing heavily in video content. Let’s take a look at some of the highlights of the first few months of the year with SECOMM. Vietnam is becoming a fertile market for eCommerce development as the demand for online shopping continues to grow. It is forecast that by 2025, eCommerce (B2B, B2C) will reach approximately $24 billion with a CAGR of 22%. According to statistics from NIQ, there are about 60 million people nationwide using online shopping systems with an average of 3.5

Highlights of the Vietnam eCommerce Market in Early 2024 Author: Ranna Pham Publish date: 18/05/2024 3 5,771 0 3 Share this post Copy link Copied Table of Contents Toggle Despite the impact of inflation and economic recession on the Vietnamese economy, consumers are still willing to spend heavily on essential goods. As a temporary solution, they are turning to online shopping channels as one of the ways to deal with rising prices. In the first two quarters of 2024, the eCommerce market in Vietnam has seen many significant fluctuations with Livestream and Short-video still maintaining their hea

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