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Predicting market waves in SaaS - Sara Du

saradu.substack.com · 1,019 words · saved by 1 readers

I’m writing to you all from Williamsburg today. I just got back from 10 days in LA and I already forgot what it was like to walk so much. Walking seems to activate my writing brain, because after 15,000 steps this evening, I was finally able to put this piece together. You’ll be hearing from me more, as I simultaneously rack up those miles on Strava. Product market fit is the holy grail of startupland. There are a number of iconic blogs on the topic, like this 2017 interview with the Superhuman founder. They tend to focus on the process of navigating to PMF — finding the right metrics, segmenting users, iterating on feedback. But all of these tactics are pretty much moot if you don’t get one key thing right: Timing. Timing the market is the highest leverage decision you’ll ever make for your company. No matter how well you build towards PMF, you’re limited to the available surface area within the market you choose. You can find PMF in a $0.1B market and you can also find PMF in a $6B m

Predicting market waves in SaaS How to catch the market at the right time Sara Du Aug 15, 2023 28 2 1 Share I’m writing to you all from Williamsburg today. I just got back from 10 days in LA and I already forgot what it was like to walk so much. Walking seems to activate my writing brain, because after 15,000 steps this evening, I was finally able to put this piece together. You’ll be hearing from me more, as I simultaneously rack up those miles on Strava. Product market fit is the holy grail of startupland. There are a number of iconic blogs on the topic, like this 2017 interview with the Sup

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