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Human Connection Is a Superpower. So Why Aren't More Products Using It? - Irrational Labs

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You’ll know that the longest-running study on happiness, The Harvard Study of Adult Development , found that the key to happiness isn’t money or fame, but relationships. Not only that, social connection also significantly impacts our health. Some have even argued that the lack of it is as bad for us as smoking. Research has found that, for older adults, loneliness is far more dangerous than obesity. As humans, we know this—and also as humans, we don’t always do what we know is best for us. There’s a gap between our intentions and our actions. That’s where companies actually have a role to play. Companies can help build connection—not only to increase happiness, which we can all agree is a lofty goal, but also to amplify other things they care about like retention and engagement. Some companies get this and are already leveraging connection. Those who aren’t are missing out, and by extension, so are we. Let’s dive into some examples of how human connection works (or could work), both fo

Human Connection Is a Superpower. So Why Aren't More Products Using It? - Irrational Labs Back to Blog Human Connection Is a Superpower. So Why Aren’t More Products Using It? July 12, 2023 | By: Evelyn Gosnell News flash: we’re wired for social connection. Duh! If you’ve been following social science findings at all , this won’t come as a surprise. You’ll know that the longest-running study on happiness , The Harvard Study of Adult Development , found that the key to happiness isn’t money or fame, but relationships. Not only that, social connection also significantly impacts our hea

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