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Binti’s Path to Product-Market Fit — Lessons in Immersive User Research | First Round Review

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In this post in our “Paths to Product-Market Fit” series, Binti’s co-founder and CEO Felicia Curcuru sits down with First Round partner Todd Jackson to tell the story of how her time spent shadowing family social workers in San Francisco empowered her to build a product now used by a third of the country’s child welfare agencies.

This is the fifth installment in our series on product-market fit, spearheaded by First Round partner Todd Jackson (former VP of Product at Dropbox, Product Director at Twitter, co-founder of Cover , and PM at Google and Facebook). Jackson shares more about what inspired the series in his opening note here . And be sure to catch up on the first four installments of our Paths to Product-Market series with Airtable co-founder Andrew Ofstad , Maven founder Kate Ryder , Retool founder David Hsu and X1 Card’s Deepak Rao . In startup circles, there’s (rightfully) plenty of focus in the early days on

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