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Effluents influence affluence | Butterick’s Practical Typography

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This book has now com­pleted its sec­ond year on­line. Last year, in my in­au­gural re­port, I de­scribed the rev­enue sources for the book. One of my find­ings was that only a small frac­tion of read­ers—about one in 650—sup­ported the book with any kind of payment.

Effluents influence affluence | Butterick’s Practical Typography Effluents influence affluence: The economics of a web-based book, year two This book has now com­pleted its sec­ond year on­line. Last year, in my in­au­gural re­port, I de­scribed the rev­enue sources for the book. One of my find­ings was that only a small frac­tion of read­ers—about one in 650—sup­ported the book with any kind of payment. For year two, I set a goal of “get­ting more read­ers to pay small amounts—not be­cause it makes a big fi­nan­cial dif­fer­ence, but be­cause it in­stills a vir­tu­ous habit”. Did it work? Sor

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