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A Content-First Approach to UX Research | by Casey Capachi | Design at Meta | Medium

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A guide to conducting content strategy research for your products.

A Content-First Approach to UX Research Casey Capachi 14 min read · Sep 16, 2020 -- 1 Listen Share A guide to conducting content strategy research for your products. Press enter or click to view image in full size Every word counts. But how do you choose the right ones for your product? Content strategy research might be the answer. Content strategy at Facebook consists of equal parts UX writing, product strategy and design thinking. When I say I write “content” as a content strategist at Instagram, I mean coming up with the words that you see in the app’s user interface — including elements l

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