How to write and talk in a strategically powerful way - Basic Arts
Whether or not the example in this image is “trying” to be a strategy, the point still stands – the discipline, and indeed business in general, is polluted by a style of communication that actually obscures meaning rather than revealing it. I think we massively underestimate the importance of communication style in business, because when you think about it it’s the lynchpin that ties everything together. If you can’t string words together in a powerful way, all of that falls apart, and thus the business falls apart too. What do I mean by powerful? The first three of these are self explanatory, but the last one is especially important, because most business communication lacks “information density” – i.e. the amount of meaningful info per word is extremely low, as per the ad above. I believe that if you fix these things, it has the capacity to 5x everything you do, including the weight of your own thought. So I’d be remiss if I didn’t spend a bit of time discussing how. It’s one of tho
How to write and talk in a strategically powerful way – BasicArts Skip to content Back to Contents How to write and talk in a strategically powerful way Written by Alex M H Smith | Culture , Leadership Pretty much every “strategy” I see looks something like this: Whether or not the example in this image is “trying” to be a strategy, the point still stands – the discipline, and indeed business in general, is polluted by a style of communication that actually obscures meaning rather than revealing it. I think we massively underestimate the importance of communication style in busines
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