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What makes a strategy great

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Most so-called "strategies" are vague, wishful thinking, written once and never seen again. Don't do that. These are the characteristics of great strategy.

What makes a strategy great by Jason Cohen on August 13, 2023 Most so-called "strategies" are vague, wishful thinking, written once and never seen again. Don't do that. These are the characteristics of great strategy. source Strategy is: How we will win. You can debate the form a strategy should take, whether a four-sentence “master plan” or a few dozen bullets or a six-pager or an eighty-pager or a template like Salesforce’s V2MOM or a Notion template you found on the internet or answering three questions from a Twitter pundit or some sort of “ Canvas .” Regardless, its job is to communicate

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