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Smart Rings Are Dominating the Fitness Wearable Market, Especially Among Gen Z - Athletech News

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Younger consumers may be waiting longer to walk down the aisle, but they’re not waiting to put a ring on it, especially if that ring tracks sleep, stress and steps. The numbers back it up: U.S. retail sales of fitness trackers are up 88% year-to-date compared to 2024, according to new data from Circana. More than 1.3 million devices were purchased in the first seven months of 2025, a 35% year-over-year jump. The real headline, though, is what’s on consumers’ fingers, as smart rings now make up 75% of tracker revenue, up from 46% a year ago. “Innovation is inspiring health-conscious consumers to spend on new fitness tracking technology and bolstering growth in the wearable technology market,” Circana executive director and industry analyst Ben Arnold said, pointing to the small size and minimally intrusive design of smart rings as key reasons that they’re pulling ahead of wrist-worn devices. The fastest adopters of smart rings are younger users. Circana’s Connected Intelligence Wearable

Fitness Business &#8226 Tech &#8226 Wellness Smart Rings Are Dominating the Fitness Wearable Market, Especially Among Gen Z Courtney Rehfeldt September 19, 2025 Share on Facebook Share on Twitter Share via Email credit: Jay Wennington on Unsplash Smart rings now account for 75% of fitness tracker revenue, with consumers under 34 nearly twice as likely to own one, new data shows. The… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summ

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