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In order to please young people who lie flat, sports brands no longer curl up their slogans - Digital

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Sports brands are becoming less and less involved - the promotion of sports brands is transitioning from the altar of sports competition to the personal sports life within reach . Not long ago, adidas also updated its 20-year-old brand proposition from "Impossible Is Nothing" to "You Got This", placing the goal of challenging the limits in personal sports experience. Recently, Decathlon announced a brand upgrade, releasing new goals, new positioning, new image, and a new slogan "Ready to Play". This trend not only appears in the renewal of traditional old brands, but also in emerging sports brands . On has always taken Run On Cloud as its brand proposition; in mid-2022, high-performance running shoe brand HOKA rewrote its 13-year-old slogan and released a new proposition "FLY HUMAN FLY". In 2017, lululemon carried out brand promotion around the theme of "This is Yoga". In 2023, the theme slogans of "Be All In" and "Being Good Together" will change the brand's focus from professional sp

为了讨好躺平的年轻人，运动品牌的Slogan都不卷了 - 数英 热门： 素材资源 下载 娱乐幽默 方法论 数据 趋势创新 盘点榜单 营销 社会化 运营 文章 全部 企业 文章 项目 职位 人 首页 文章 全部 头条 精选 热文 特色专栏 推荐收藏夹 项目 全部 每周项目精选 每月项目精选 海外项目精选 热门项目 最多收藏 节日海报库 全球奖库 获奖项目 --> 招聘 全部 创意/设计 文案/策划 客户/市场 运营/产品 技术/制作 广场 指数 课堂 数英奖 最新收录 头条 热文 精选 人气作者文章 为了讨好躺平的年轻人，运动品牌的Slogan都不卷了 转载 赞 25 收藏 68 评论 2 举报 2024-04-02 扫描,分享朋友圈 作者：以偿，来源： 精练GymSquare 运动品牌越来越不卷了— 运动品牌的宣传正在从体育竞技的神坛，过渡步入触手可及的个人运动生活中 。 在不久前，adidas也更新了沿用20年的品牌主张从「没有不可能 Impossible Is Nothing」，到「喜欢不为什么 You Got This」，将挑战极限的目标寄托于个人运动体验之中。近期，迪卡侬宣布升级品牌，发布新目标、新定位、新形象，以及新口号「Ready to Play」。 这一趋势，不仅出现在传统老牌焕新，也体现在新兴的运动品牌之中 。On昂跑一直以Run On Cloud为品牌主张；在20

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