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Analysis: Five Key Trends for Wearables in 2025

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The global wearables market is poised for robust growth in 2025, with wearable device revenues forecasted to increase by 6% year-over-year (YoY), nearing the USD 47 billion (wholesale) mark. Growth in the coming year will be driven by strength of new models, the addition of AI capabilities, increasing connectivity rates, the percentage of buyers new to the category (rather than replacement sales), ongoing consumer interest in health and fitness monitoring, as well as an improving macroeconomic environment. In this analysis we highlight our five key wearables trends for 2025: (1) the addition of generative AI, (2) a smartwatch market rebound, (3) a continued focus on wearable sensors, (4) increasing momentum for still-emerging wearable device types; smartglasses and smart rings, and (5) increasing virtual reality (VR) revenues, despite stalling volumes, due to rising average sales prices (ASPs). This analysis further explores those trends and forms the outline of our analytic focus acro

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