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If You Build It, They Will Come - Ben Landau-Taylor

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If You Build It, They Will Come Ben Landau-Taylor Jul 18, 2026 155 24 Share Several times in my life I’ve tried to break in with a new social group. I ran into a cool community I wanted to join, or I moved to a new city and wanted to make friends there, or I just wanted to broaden my horizons. Pretty quickly I learned that the best and fastest way to join a group is to organize events where we do the group’s core activity. In every group I’ve ever encountered, there is far more demand for social events and things to do than there is supply. Getting people to come is like giving away ice cream

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