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Outdoor Voices Blurs the Lines Between Working Out and Everything Else | The New Yorker

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The brand’s clothes perfectly suit a cultural moment when improving your life style has become a job that’s supposed to be fun.

Save this story Save this story The hashtag #doingthings has been used about a hundred and twenty-five thousand times on Instagram. That’s a little less than #kalesalad, but more than, say, #labradorpuppies. Most of the posts are connected to the clothing brand Outdoor Voices, which was founded by a graduate of the Parsons School of Design named Tyler Haney, in 2014, when she was twenty-five years old. OV makes crop tops and shorts and leggings and fleeces that are soft but well structured and come in colors like lagoon and rose quartz—the company’s advertising helped pioneer a now ubiquitous

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