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Taco Bell’s New Giant Cheez-It Tostada Is Better Than a Gimmick

eater.com · 762 words · saved by 1 readers

After a decade or so of writing about food, I am relatively immune to a fast-food gimmick. I no longer trust that a chain’s decision to make a sandwich that uses fried chicken instead of buns, a la the KFC Double Down, is actually going to be good. The key exception to this rule is Taco Bell, a chain that always seems to stick the landing when it comes to an absurd culinary mash-up. The latest, a giant Cheez-It cracker transformed into a tostada, is an absolute revelation. I made the trip to my usual Taco Bell at 9 p.m. on a Saturday, the perfect time to indulge in what is essentially a fast-food fever dream. I ordered both the new Giant Cheez-It Tostada and the Giant Cheez-It Crunchwrap. The Cheez-It tostada is pretty straightforward — a pile of beef, lettuce, taco sauce, and sour cream atop a Cheez-It that is shockingly large. I was surprised by how much it looked like a Cheez-It you find in the box in the grocery store, even though it’d been blown up to 16 times its original size. A

Eater Archives Taco Bell’s New Giant Cheez-It Is the Stuff of Fast Food Fever Dreams The chain’s latest menu gimmicks are improbably good by Amy McCarthy Jun 3, 2024, 5:34 PM UTC It’s weird, but it works. Taco Bell Amy McCarthy is a former reporter at Eater, focusing on pop culture, policy and labor, and only the weirdest online trends. After a decade or so of writing about food, I am relatively immune to a fast-food gimmick. I no longer trust that a chain's decision to make a sandwich that uses fried chicken instead of buns, a la the KFC Double Down , is actually going to be good. The key exc

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