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MSL Study Reveals Racial Pay Gap in Influencer Marketing

prnewswire.com · 1,724 words · saved by 1 readers

/PRNewswire/ -- MSL U.S., in partnership with The Influencer League, unveiled a first-of-its-kind research study today, "Time to Face the Influencer Pay Gap,"...

NEW YORK , Dec. 6, 2021 /PRNewswire/ -- MSL U.S., in partnership with The Influencer League, unveiled a first-of-its-kind research study today, "Time to Face the Influencer Pay Gap," uncovering a vast racial divide in influencer marketing. According to the research, the racial pay gap between white and BIPOC influencers (Black, Indigenous & People of Color) is 29%. Focus specifically on the gap between white and Black influencers, and it widens to 35%. "There have been rumors of a racial pay gap for years, but no one in our industry has quantified it until now," said D'Anthony Jackson, Digital

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