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Like & Subscribe: Influencers and the Shift to Parasocial Authority – MediaWell

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In early 2025, Meta faced significant criticism from users and media outlets for AI-generated Instagram profiles the company had created as part of its metaverse construction. These synthetic personas included a Black queer single mother sharing stories about parenting, a sage Black grandfather figure offering advice, and an Asian male dating guru.

Like & Subscribe: Influencers and the Shift to Parasocial Authority – MediaWell SSRC Research AMP Social Science Research Council Research AMP Just Tech In early 2025, Meta faced significant criticism from users and media outlets for AI-generated Instagram profiles the company had created as part of its metaverse construction. These synthetic personas included a Black queer single mother sharing stories about parenting, a sage Black grandfather figure offering advice, and an Asian male dating guru. Meta had designed these AI personas to populate its metaverse spaces with relatable figure

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