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SLASH BLOG

amandapeyton.com · 3,234 words · saved by 1 readers

On the day I chose to start writing this, I went to an afternoon showing of Oldboy at Alamo. There’s a quote that’s repeated at least three times: Laugh, and the world laughs with you; Weep, and you weep alone; I’d been trying to write a pithy summary of my last four years in consumer payments, and here it was, served up on a giant screen. Luck is critical for startups, even in death. Braid was a consumer payments company that was around from 2019-2023. We designed and shipped a brand-new multi-user financial account called a money pool, and raised ~$10mm in venture capital from investors that I’d looked up to for years. It took us ~2.5 years to find product-market fit, and after that we grew sustainably and quickly. We’d made software that people seemed to want. A few months later, we were dead. The thrash happened fast, and left a sea of heartbroken customers, employees, investors, and partners. The thing that broke us wasn’t a stronger blow than any of the others, it was simply the

SLASH BLOG SLASH BLOG thoughts on technology, startups, and culture written by Amanda Peyton About &nbsp&nbsp&nbsp|&nbsp&nbsp&nbsp Twitter October 6th, 2023 Braid Is Dead, Long Live Braid A dispatch from the wild, vicious world of consumer payments On the day I chose to start writing this, I went to an afternoon showing of Oldboy at Alamo. There’s a quote that’s repeated at least three times: Laugh, and the world laughs with you; Weep, and you weep alone; I’d been trying to write a pithy summary of my last four years in consumer payments, and here it was, served up on a giant screen. Luck is c

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