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Folklore.org: Creative Think

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In July of 1982, while I was in the midst of writing the Control Manager part of the Macintosh toolbox, my friend Bill Budge invited me to a computer industry seminar called "Creative Think", where interesting people gave purportedly inspiring talks. It was organized by Roger van Oech, a consultant who had written a book about creativity entitled "A Whack On The Side Of The Head". I usually avoided both creativity seminars and industry schmooze-fests, but my friend Bill had somehow finagled free tickets and I thought it would be worth it just to see him.

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