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How Pixar Fosters Collective Creativity

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A few years ago, I had lunch with the head of a major motion picture studio, who declared that his central problem was not finding good people—it was finding good ideas. Since then, when giving talks, I’ve asked audiences whether they agree with him. Almost always there’s a 50/50 split, which has astounded me because I couldn’t disagree more with the studio executive. His belief is rooted in a misguided view of creativity that exaggerates the importance of the initial idea in creating an original product. And it reflects a profound misunderstanding of how to manage the large risks inherent in producing breakthroughs. The view that good ideas are rarer and more valuable than good people is rooted in a misconception of creativity. When it comes to producing breakthroughs, both technological and artistic, Pixar’s track record is unique. In the early 1990s, we were known as the leading technological pioneer in the field of computer animation. Our years of R&D culminated in the release of T

Creativity How Pixar Fosters Collective Creativity by Ed Catmull From the Magazine (September 2008) Post Post Share Save Get PDF Buy Copies Print Summary . Reprint: R0809D Many people believe that good ideas are rarer and more valuable than good people. Ed Catmull, president of Pixar and Disney Animation Studios, ... more Leer en español Ler em português Post Post Share Save Get PDF Buy Copies Print A few years ago, I had lunch with the head of a major motion picture studio, who declared that his central problem was not finding good people—it was finding good ideas. Since then, when giving tal

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