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Set “Non-Goals” and Build a Product Strategy Stack — Lessons For Product Leaders

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Ravi Mehta, former CPO at Tinder & Product Exec at TripAdvisor, shares his framework for crafting a crisp product strategy for startups — a 5-step system called the "Product Strategy Stack." He also makes the case for setting "non-goals" and using an alternative to OKRs. The corporate landscape is littered with jargon that’s all but lost its meaning from overuse — think “net-new,” “low-hanging fruit” or “boil the ocean.” Right alongside this graveyard of oft-repeated business speak? Strategy. Sit in on a strategy meeting, and you might find yourself debating the company’s overarching mission, the goals with a new product launch, the metrics that are worth tracking, or a multi-year roadmap. The problem, according to Ravi Mehta, is that strategy has been stretched so thin to encompass any reference to long or short-term goal-setting. As a product leader, he’s made it his mission to crisp up what it really means to dive into product strategy. Previously, he served as Tripadvisor’s VP of C

The corporate landscape is littered with jargon that’s all but lost its meaning from overuse — think “net-new,” “low-hanging fruit” or “boil the ocean.” Right alongside this graveyard of oft-repeated business speak? Strategy. Sit in on a strategy meeting, and you might find yourself debating the company’s overarching mission, the goals with a new product launch, the metrics that are worth tracking, or a multi-year roadmap. The problem, according to Ravi Mehta , is that strategy has been stretched so thin to encompass any reference to long or short-term goal-setting. As a product leader, he’s m

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