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Bill Gurley on the "Free" Business Model - Above the CrowdAbove the Crowd | By Bill Gurley

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July 15, 2009: I have been intrigued by the back and forth between Chris Anderson, Malcolm Gladwell, and Mark Cuban on the topic of “Free” as a strategy and business model. For those that haven’t read the articles and posts, I highly reccomend them all. Here they are in a list: 1) Back in February of 2008, Chris Anderson wrote the original cover story for Wired Magazine, title “Free! Why $0.00 Is the Future of Business.” Recently he has expanded this into an entire book. I have felt for the past year or so, that Chris’ first article is quintessential reading for the entrepreneurial set. More on why later. 2) In the July 6, 2009 edition of the New Yorker, one of my favorite authors, Malcolm Gladwell, took issue with Chris’s book in an article titled “PRICED TO SELL“. In this article, Malcolm does a good job of disputing some of the core pillars of Anderson’s thesis. Basically, there is always a cost to delivery, even if its really low on a marginal basis, and in volume it can get qui

Bill Gurley on the “Free” Business Model July 15, 2009: I have been intrigued by the back and forth between Chris Anderson, Malcolm Gladwell, and Mark Cuban on the topic of “Free” as a strategy and business model. For those that haven’t read the articles and posts, I highly reccomend them all. Here they are in a list: 1) Back in February of 2008, Chris Anderson wrote the original cover story for Wired Magazine, title “ Free! Why $0.00 Is the Future of Business. ” Recently he has expanded this into an entire book . I have felt for the past year or so, t

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