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Services: The New Software | Sequoia Capital

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The next $1T company will be a software company masquerading as a services firm.

Services: The New Software By Julien Bek Published March 5, 2026 The next $1T company will be a software company masquerading as a services firm. Every founder building an AI tool is asking the same question: what happens when the next version of Claude makes my product a feature? They’re right to worry. If you sell the tool, you’re in a race against the model. But if you sell the work, every improvement in the model makes your service faster, cheaper, and harder to compete with. A company might spend $10K a year for QuickBooks and $120K on an accountant to close the books. The next legendary

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