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Your Startup Is a Movement - Bottom Up by David Sacks

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How Founders Should Think About Marketing

Your Startup Is a Movement How Founders Should Think About Marketing David Sacks Sep 08, 2020 306 26 11 Share During this campaign season, many of us are reflecting on how change is created and political movements take hold. There is an analogue between grassroots politics and startup evangelism. The best founders talk eloquently about their mission and the change they want to make in the world. They speak about something larger than dollars and cents. They articulate a vision of the future that attracts adherents. They create a movement. If you want to understand how Tesla can become the most

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