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Rostra

rostra.co · 867 words · saved by 5 readers

Helping founders go direct with their comms

Rostra GO DIRECT: THE MANIFESTO "If you want something good, get it from yourself." — Epictetus I. TRADITIONAL PR IS DEAD. For too long, founders have yielded control over their narratives to media and middlemen. Before the internet, it was by necessity. The way to reach large audiences was through the media, and the way to get media coverage was through professional publicists. Today, most of the planet is directly reachable through social media or email. There’s no longer a need to go through traditional gatekeepers of information and brokers of reputation — especially as their own credibili

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