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How to prove your product name resonates with users | by Brooke Kao | UX Collective

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It’s easy to come up with a hundred names for your product, but how do you pick the right one? Most naming guides attribute the decision…

How to prove your product name resonates with users Brooke Kao 4 min read · Oct 12, 2017 -- 2 Listen Share It’s easy to come up with a hundred names for your product, but how do you pick the right one? Most naming guides attribute the decision making process to instinct or a loose framework. However a key component tends to be missing from the process — user or customer validation. While there’s no silver bullet, this is a process my team and I tried and liked. This is a breakdown of how to pick a name that aligns with your brand values and how your users think. Wait, what do you mean “easy to

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