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We Need Positive Visions of the Future – UnEarth Magazine

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For decades, environmental campaigns have been defined by gloom and desperation. New research suggests that hopeful, optimistic framing is way more likely to convince people – and&nb…

We Need Positive Visions of the Future – UnEarth Magazine. Skip to content Opinion , Utopia We Need Positive Visions of the Future For decades, environmental campaigns have been defined by gloom and desperation. New research suggests that hopeful, optimistic framing is way more likely to convince people – and transform society. From the US Senator Ed Markey’s re-election ad to the Greenpeace animated short film about corporate-driven deforestation, this year has seen a range of environmental campaigns go viral. Though varying in form and purpose, they are all a reminder of how essential

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