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The Product Model at Amazon  - Silicon Valley Product Group : Silicon Valley Product Group

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Recently I co-authored an article on The Product Model at Spotify with one of Spotify’s early product coaches.  This proved to be one of our most popular articles, and many people shared that it answered many questions they had about how that company really worked; what was important, and what was just incidental. In this article, we hope to do the same by describing how the product model manifests at Amazon.  My co-author in this case is the European-based transformation coach Richard Russell.  Richard had a long career leading product and engineering, first at Google and later at Amazon, and now he helps other companies in their efforts to move to the product model. Introduction Many companies have influenced what we have come to refer to as the product operating model, but none more so than Amazon.  If you’ve never taken a look at Amazon’s Leadership Principles, hopefully what you see there will look very familiar. Amazon’s record of consistent innovation, at scale, over the past 30

The Product Model at Amazon By Marty Cagan and Richard Russell Marty's Note: Recently I co-authored an article on The Product Model at Spotify with one of Spotify's early product coaches. This proved to be one of our most popular articles, and many people shared that it answered many questions they had about how that company really worked; what was important, and what was just incidental. In this article, we hope to do the same by describing how the product model manifests at Amazon. My co-author in this case is the European-based transformation coach Richard Russell . Richard had a long caree

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