✳flâneur — a map of the web's best reading

Amazon Prime - Burn to Grow - Commoncog

commoncog.com · 1,763 words · saved by 1 readers

It took two years before it became clear that Prime was working. How, and why, Amazon stuck with it.

Amazon’s growth story hit an unexpected snag in Q3 of 2004. Its online retail store was still growing, but at a slower pace compared to Q3 of the previous year. As an example, the year-over-year growth of its largest product segment, US Media (books, music, video) went from 15% to 12% growth. Not a huge slowdown, but this was a company that had set its sights on becoming an ‘everything store’. By comparison, Best Buy posted an annual sales growth rate of 17% that year. Furthermore, the shift from offline to online commerce was accelerating . This meant that Amazon could lose its head start ami

Explore this link on the map →

saved by

related reading