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See the Power Behind the Word 'Because' When Phone Prospecting

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Mediafly acquired ExecVision! See how together we can help you boost the performance of your most important asset — your people. See why you should follow your asks with ‘because…’ on your next sales call. While reading the book Influence by Dr. Robert Cialdini, I came across some incredible research on the power of the word “because”. A well-known principle of human behavior states that if you’re asking for a favor, you’ll be more successful if you provide a reason. Why? It’s simple, people like to have a reason behind the things they do. Social psychologist Ellen Langer demonstrated this unsurprising fact with a simple experiment. She asked a small favor of people waiting in line to use a library photocopier: Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush? The request-plus-reason resulted in near-total effectiveness. 94% of people Dr. Langer asked let her skip ahead of them in line. Compare this to the success rate of the request alone: Excuse me, I h

See the Power Behind the Word 'Because' When Phone Prospecting Skip to content Mediafly acquired ExecVision! See how together we can help you boost the performance of your most important asset — your people. Learn More Twitter Linkedin Youtube April 20, 2018 ‘Because’ 93% of the Time it Works Every Time By Steve Richard See why you should follow your asks with ‘because…’ on your next sales call. While reading the book Influence by Dr. Robert Cialdini, I came across some incredible research on the power of the word “because”. A well-known principle of human behavior states

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