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My Billion Dollar Mistake | Product Habits

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At my last company, KISSmetrics, I made a mistake that I truly believe lost me a billion dollar opportunity. It’s not something I’m proud of, and it’s one of the main reasons I’m now obsessed with building products the right way. I wrote the painful details of exactly what happened so you don’t have to make the same mistakes I did.

My Billion Dollar Mistake | Product Habits Blog My Billion Dollar Mistake Back in 2008, I co-founded KISSmetrics , an analytics company. There were so many times when I thought about giving up during the early days. Over and over again, I felt like we were doing it all wrong. Making guesses about the problems people had. Building to solve problems we had imagined. We were searching in the dark to solve painful problems. We had a clear vision, but our execution was flawed. All we knew was that we wanted to reinvent the analytics market. Our first attempt was an analytics platform for Facebook A

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