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What's Your Problem? | Getting Real

basecamp.com · 735 words · saved by 1 readers

Heads up! This page uses features your browser doesn’t support. Try a modern browser like Firefox or Chrome for the best experience. CHAPTER 5: Next: Fund Yourself A great way to build software is to start out by solving your own problems. You’ll be the target audience and you’ll know what’s important and what’s not. That gives you a great head start on delivering a breakout product. The key here is understanding that you’re not alone. If you’re having this problem, it’s likely hundreds of thousands of others are in the same boat. There’s your market. Wasn’t that easy? Basecamp originated in a problem: As a design firm we needed a simple way to communicate with our clients about projects. We started out doing this via client extranets which we would update manually. But changing the html by hand every time a project needed to be updated just wasn’t working. These project sites always seemed to go stale and eventually were abandoned. It was frustrating because it left us disorganized an

What's Your Problem? | Getting Real sidebar#closeWithKey"> Heads up! This page uses features your browser doesn’t support. Try a modern browser like Firefox or Chrome for the best experience. sidebar#open" aria-label="Getting Real Table Of Contents"> Getting Real Chapter 5: What’s Your Problem? Next: Fund Yourself sidebar#close mouseup->tweet#update input->tweet#update keydown->tweet#update scroll@window->tweet#update" data-bookmark-id="/gettingreal"> Build software for yourself A great way to build software is to start out by solving your own problems. You’ll be the target audience and you’ll

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