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User research to increase retention rate (Part 1) - Tuấn Mon

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I joined Habitify 2 years ago, without any prior knowledge in marketing, so I had quite a hard time figuring out what is supposed to be the most basic knowledge of any marketer. Therefore, this episode may sound fairly childish for some of you who are years ahead or even new but had a proper education in this field. However, I’m writing this with pride because I dug my way out of this, on my own, with what I have on hand. This is not only a story of how I increase my app day-1 retention rate from around 31% to over 40% (even 46% in key markets), but also the story of how I grow. I still believe, though, that this series will be helpful for some junior product manager or UX designer, as, sadly but fortunately, there are very few documents out there, and even fewer case studies on this subject, especially in the domain of small-niche mobile app development. I didn’t suddenly go out of my way to spend 6 months straight to do user research unless it really compels me to. And yes, it did co

Illustration by someone I forgot the name. Sorry mate. Author’s note: I joined Habitify 2 years ago, without any prior knowledge in marketing, so I had quite a hard time figuring out what is supposed to be the most basic knowledge of any marketer. Therefore, this episode may sound fairly childish for some of you who are years ahead or even new but had a proper education in this field. However, I’m writing this with pride because I dug my way out of this, on my own, with what I have on hand. This is not only a story of how I increase my app day-1 retention rate from around 31% to over 40% (even

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