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Too Much Matcha Can Cause This Vitamin Deficiency | Vogue

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Currently, only residents from certain countries and US states can opt out of certain Tracking Technologies through our Consent Management Platform. Additional options regarding these technologies may be available on your device, browser, or through industry options like AdChoices. Please see our Privacy Policy for more information. All products featured on Vogue are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Known as the “Gen Z green juice,” matcha tea has become the drink of choice for social media girlies. Market research carried out last year reflected a 202% increase in sales alone. Tea is taking over, and I couldn’t be happier as an enthusiast. To my mind, matcha delivers everything that coffee can’t. Not only is the process of whisking the powder into a perfect foamy consistency fun, but you just can’t beat that subtle and soothing taste. So you can imagine my dismay when a fri

Save this story Save this story Known as the “Gen Z green juice,” matcha tea has become the drink of choice for social media girlies. Market research carried out last year reflected a 202% increase in sales alone. Tea is taking over, and I couldn’t be happier as an enthusiast. To my mind, matcha delivers everything that coffee can’t. Not only is the process of whisking the powder into a perfect foamy consistency fun, but you just can’t beat that subtle and soothing taste. So you can imagine my dismay when a friend, getting her info from wellness vlogs, mentioned in passing that my matcha habit

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