Bayesian Bandits - optimizing click throughs with statistics - Chris Stucchio
Great news! A murder victim has been found. No slow news day today! The story is already written, now a title needs to be selected. The clever reporter who wrote the story has come up with two potential titles -
Great news! A murder victim has been found. No slow news day today! The story is already written, now a title needs to be selected. The clever reporter who wrote the story has come up with two potential titles - "Murder victim found in adult entertainment venue" and "Headless Body found in Topless Bar". (The latter title is one I've shamelessly stolen from the NY Daily News.) Once upon a time, deciding which title to run was a matter for a news editor to decide. Those days are now over - the geeks now rule the earth. Title selection is now primarily an algorithmic problem, not an editorial one
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related reading
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